Sunday, January 20, 2008

Subtle Product Placement Works

Sitting in with my folks last night, watching the woeful Italian Job remake:

It's very exciting, isn't it?
Oh yeah. Wait for this bit. With the bike. It's great.
I don't know about you, but I'm on the edge of my seat.
It's a very subtle film.

Silence, punctuated by the occasional sarcastic "wow!" for particularly ridiculous stunts and the occasional superior snicker at the ludicrous dialogue. And then:

If we're selling the Peugeot though, can we see about getting a mini?